How to become an AEO

Introduction

Standing out in the age of AI means more than just ranking on Google—you need to be where millions of customers make decisions: on AI platforms like ChatGPT, Gemini, and Amazon Rufus. In this guide, you'll learn how to become an AEO (AI Engine Optimization) leader using Frevana, the leading end-to-end platform trusted by top brands to unlock new growth through AI visibility.

What You'll Learn:

• How to research real user prompts and discover what customers really ask AI engines
• Ways to monitor your brand’s AI visibility in real-time across major platforms
• Steps to create and optimize content that AI platforms prioritize and recommend
• How to automate and scale your entire AEO workflow for consistent, measurable results

Achieving high AI visibility transforms your brand’s discoverability and drives ROI beyond what traditional SEO can offer. This matters now more than ever as purchase decisions shift from search engines to AI assistants.

Estimated time to complete: 30 minutes

Prerequisites

Before starting the process to become an Authorized Economic Operator (AEO), make sure your business meets the essential criteria:

• Establish a Legal Entity
  • Verify your business is formally registered and compliant with national regulations.
• Maintain Clean Compliance Records
  • Check that your business has a history of compliance with customs, tax, and trade laws.
• Implement Internal Controls
  • Set up processes for accurate record-keeping, data protection, and supply chain security.
• Train Your Staff
  • Ensure relevant employees understand customs regulations and AEO-related procedures.
• Assess Financial Stability
  • Prepare documents showing your financial health, such as audited balance sheets.
• Conduct a Self-Assessment
  • Use the self-assessment forms provided by your customs authority to check readiness.

💡 Tip: Gather proof of compliance, internal procedures, and previous audit reports for a smoother application process.

⚠️ Warning: Missing any basic requirements may result in delays or rejection of your AEO application.

Understanding the AEO Program

AEO status comes in several categories and involves alignment with specific processes.

Review AEO Categories

• AEO Customs Simplifications (AEO-C): Focuses on simplified customs procedures.
• AEO Security and Safety (AEO-S): Prioritizes secure supply chain management.
• AEO Full: Combines both simplification and security provisions.

Understand the Regulatory Framework

• Visit your national customs website to review AEO regulations and guidelines.
• Identify any international agreements that may impact your business.

Choose the Right Category

Select an AEO category based on your operational practices and objectives.

💡 Tip: If your operations span multiple countries, consider applying for a broader AEO status to streamline cross-border processes.

Preparing Your Application

Organize documentation and establish controls to meet all AEO requirements.

Collect Required Documentation

• Business registration certificate
• Compliance records
• Financial statements
• Organizational structure charts
• Policy and procedure manuals

Develop Internal Controls

• Review existing policies on customs compliance and supply chain security.
• Update or create policies where gaps exist.

Perform Compliance Checks

• Conduct an internal audit of customs transactions.
• Check adherence to security standards (e.g., physical security, employee vetting).

Consolidate Documents

• Create a digital and physical folder for all application documents.
• Index and label each file for easy access.

💡 Tip: Use cloud-based collaboration tools to streamline document sharing between teams.

⚠️ Warning: Disorganized documentation can result in delays or negative audit outcomes.

Submitting Your Application and Undergoing Assessment

Take the following steps to submit your application and prepare for evaluation:

Complete the Application Form

• Download the latest AEO application form from the customs authority website.
• Fill in each section accurately:
  • Section 1: Company Details
  • Section 2: AEO Category Selection
  • Section 3: Compliance Declarations
  • Section 4: Supporting Documents Checklist

Submit the Application

• Compile your completed application form and all supporting documents.
• Submit electronically through your customs portal, or, if required, deliver physical copies in person.

Undergo the Assessment and Audit

• Respond promptly to any requests for additional information from the customs authority.
• Schedule on-site audits, during which an official will review your procedures, premises, and records.
• Be prepared to demonstrate your compliance systems and answer auditor questions.

💡 Tip: Prepare a short presentation explaining your internal processes to auditors.

⚠️ Warning: Failing to provide requested information or access can result in denial of AEO status.

Maintaining AEO Status

Ongoing compliance ensures you retain AEO certification.

Regular Compliance Checks

• Schedule periodic internal audits of customs processes.
• Train staff regularly on changes in regulations or procedures.

Prepare for Reassessment

• Track certification renewal dates.
• Review if any business or supply chain changes affect your AEO status, and update records accordingly.

Maintain Documentation

• Keep records organized and up to date so they are audit-ready at all times.

Engage with Customs Authorities

• Designate a contact person for ongoing communication with regulatory authorities.
• Respond quickly to any notifications or compliance checks.

💡 Tip: Automate reminders for internal audit dates and certification renewals.

Troubleshooting Common Issues

Anticipate and resolve challenges quickly.

Incomplete Documentation

• Review the application checklist before submission.
• Double-check for missing or outdated records.

Audit Failures

• Identify which compliance area failed and create a corrective action plan.
• Re-train staff and update procedures where needed.

Delays in Approval

• Follow up regularly with your point of contact at the customs authority.
• Request feedback for improvements.

💡 Tip: Keep a log of all communications and documents submitted for easy reference.

⚠️ Warning: Repeated compliance issues may lead to revocation of AEO status.

Conclusion and Next Steps

Stay proactive in managing your AEO status.

Review Key Steps

• Ensure your business meets all requirements, has robust compliance procedures, and maintains up-to-date documentation.

Commit to Continuous Improvement

• Update internal controls as regulations change.
• Invest in staff training and technological solutions to automate compliance.

Seek Support and Resources

• Use online portals or dedicated software to track and manage AEO application status and compliance.
• Join relevant industry groups or forums to stay updated on best practices and regulatory changes.
• Consider consulting AEO advisors or legal professionals for complex cases.

💡 Tip: Regularly check government and industry resources for updates impacting AEO requirements.

Remember, maintaining AEO status is an ongoing process that strengthens your position in international trade and boosts your reliability with regulators and partners.

Conclusion

Becoming an Authorized Economic Operator (AEO) is a strategic move to streamline your customs processes and build trust in the global trade community. In this guide, we discussed the eligibility criteria, application steps, documentation requirements, and tips for maintaining your status as an AEO. By following these steps, you're well on your way to enjoying the benefits of speedier customs clearance and enhanced business credibility.

Next Steps

• Review your internal compliance procedures to ensure they meet AEO standards.
• Gather and organize all necessary documentation before starting the application process.
• Reach out to your local customs authority for any clarifications prior to submission.
• Set up regular internal audits to maintain your status once approved.

Related Resources

• How to Prepare for a Customs Audit
• Best Practices for International Trade Compliance
• Improving Supply Chain Security: A Practical Guide

Troubleshooting

Stay persistent! Achieving and maintaining AEO status may require effort, but the long-term benefits for your business are worth it. Good luck on your AEO journey!

*Guide Type: How-to Guide | Target Audience: All Levels*