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How to Start AEO?

How to Start AEO?

7 min read · Feb 13, 2026

Introduction

Ready to unlock your brand’s visibility on AI platforms like ChatGPT, Gemini, and Amazon Rufus? This guide will show you exactly how to start with a powerful solution designed to launch a complete End-to-End AEO (AI Engine Optimization) agent team in minutes and maximize your presence where millions of customers make purchasing decisions.

By following this guide, you’ll learn how to:

  • Understand what customers are really asking AI (and why certain brands win)
  • Monitor and measure your brand’s AI visibility in real time across all major platforms
  • Create AI-optimized content to consistently show up in trusted recommendations
  • Automate and streamline AEO execution with a suite of powerful, user-friendly agents

Why does this matter? In today’s market, more buyers trust AI for recommendations than ever before. Winning AI visibility drives organic growth, increases customer trust, and opens a whole new channel—without relying on traditional ads.

Estimated time to complete: 20–30 minutes


Prerequisites

Before starting with AEO setup, ensure you have the following:

1. Knowledge Requirements

  • Basic understanding of AI engines (e.g., ChatGPT, Gemini, Amazon Rufus)
  • Familiarity with your product’s key features and target customers

2. Tools & Access

  • Access to your website’s CMS or codebase
  • Permission to modify your site's sitemap, robots.txt, and other SEO-related files
  • An active Frevana account (sign up for a free trial if needed)

3. Brand Assets

  • Product details, images, and key differentiators
  • Existing marketing or PR materials (optional but helpful)
💡 Tip: Coordinating with your technical, content, or marketing teams can streamline the process.
⚠️ Warning: Administrative access may be required to integrate Frevana or make site changes.

Understanding AEO Setup Requirements

Before installation, make sure your system and accounts meet these conditions:

System Requirements

  • Compatible Browsers: Use a modern browser (e.g., Chrome, Firefox, Edge) for best performance.
  • Website Accessibility: Your website should be publicly accessible and not blocked by firewalls or login walls.
  • API Access (if applicable): For advanced features, API integration might be used—ensure your team can grant API keys if necessary.

Account Configuration

  • Frevana Registration: Visit the Frevana website to create your account.
  • Subscription Plan Selection: Choose between Starter, Professional, or Enterprise plans. You can begin with a 7-day free trial.
💡 Tip: Start with the free trial to evaluate features and determine the best plan for your needs.

Step-by-Step AEO Installation Process

Follow these specific steps to install and activate AEO using Frevana:

1. Sign Up and Access Dashboard

  1. Navigate to the Frevana website.
  2. Click Sign Up in the upper right corner.
  3. Follow the prompts to create your account and confirm your email address.
  4. Log in to Frevana. You'll land on the main dashboard, which summarizes your AI visibility status.

2. Add Your Website or Product

  1. In the left navigation pane, locate and click Add Website/Product.
  2. Enter your website URL or product details.
  3. Confirm your selections and proceed.

3. Connect Required Integrations

  1. If prompted, connect access for sitemap, robots.txt, or form.txt auditing.
  2. Authorize Frevana to scan your site and retrieve essential files.
# Example command for manual file upload (if applicable)
upload-site-files --sitemap=sitemap.xml --robots=robots.txt --forms=forms.txt
💡 Tip: Automated scans usually complete within a few minutes; manual uploads may take longer.

4. Select Your Monitoring Scope

  1. Choose which AI platforms you want to monitor (e.g., ChatGPT, Perplexity, Gemini).
  2. Select the primary products or pages you want Frevana to track for AEO performance.
  3. Save your monitoring settings.
⚠️ Warning: The number of prompts or products you can monitor depends on your subscription tier.

Configuring AEO for First Use

Set up your environment to maximize AI visibility and content performance.

1. Set Up User Prompt Research

  1. From the dashboard, go to User Prompt Research.
  2. Review suggested prompts and add your own, focusing on questions real customers might ask AI about your products.

2. Run the Sitemap & Robots.txt Auditor

  1. Open LLMs inc. Sitemap & Robots.txt Auditor tool in Frevana.
  2. Initiate an automated audit.
  3. Review results to ensure your sitemap and robots.txt are fully accessible and optimized for AI engines.
💡 Tip: Clear, complete sitemaps and open robots.txt files help AI engines read your site more effectively.

3. Enable AI Visibility Monitoring

  1. Find AI Visibility Monitoring on the dashboard.
  2. Activate monitoring for selected products, pages, or categories.

4. Configure Auto Content Creation

  1. Access Auto Content Creation or AEO Article Writer.
  2. Provide product information, keywords, and content guidelines.
  3. Let the tool generate AI-optimized articles or landing pages.

5. Verify Initial Setup

  1. Check the AI Visibility Dashboard for baseline data.
  2. Ensure that your website or products appear under “Monitored Entities.”
  3. Review the first wave of AI visibility metrics and suggested actions.

Troubleshooting Common Issues

If you encounter problems during setup, use these quick solutions:

Issue: My Website/Products Aren’t Being Detected

  1. Confirm your website is publicly available and not restricted by login or firewall.
  2. Double-check your input URL for typos.
  3. Re-run the site audit tools in Frevana.
⚠️ Warning: Private or unpublished sites cannot be indexed or monitored by AEO tools.

Issue: Sitemap/Robots.txt Audit Fails

  1. Ensure files exist at yourdomain.com/sitemap.xml and yourdomain.com/robots.txt.
  2. Remove restrictive Disallow directives from robots.txt if they block major AI crawlers.
  3. Upload files manually if auto-scan fails.

Issue: No Improvements in AI Visibility

  1. Confirm that auto content creation is active and has published new articles or pages.
  2. Check that monitoring is enabled for all target AI platforms.
  3. Review AI Prompt and Content Advisor suggestions for content gaps.
💡 Tip: It may take 7–14 days to see measurable improvements. Track your dashboard for updates.

Where to Get Support

  • Use Frevana’s built-in Help or Chat with Sales functions.
  • Schedule a personalized demo for advanced troubleshooting.
  • Consult the FAQ section for detailed guidance.

Conclusion and Next Steps

Congratulations! You have set up AEO using Frevana, equipped your brand for real-time AI visibility, and laid the foundation for automated, scalable content workflows.

Next Steps

  1. Monitor Your Results Regularly
    • Visit your AI Visibility dashboard at least weekly.
    • Adjust prompts and strategies based on performance metrics and Frevana’s suggestions.
  2. Explore Advanced Workflows
    • Investigate features like Product Landing Page Maker, AEO PR Strategist, and Brand Preference Analyst to maximize your reach across AI answers.
  3. Iterate and Optimize
    • Use customer scenario and intent analysis to continuously refine your content.
    • Fill identified content gaps to gain preference in more AI recommendations.
  4. Stay Informed
    • Explore Frevana’s articles, publications, and case studies for expert insights.
    • Consider upgrading your plan as your needs grow for broader coverage or deeper analysis.
💡 Tip: The more actively you engage with AEO insights and workflow automations, the faster and more significant your improvements will be.

Keep evolving your strategy, and position your brand at the forefront of AI-driven discovery!


Conclusion

Starting Authorized Economic Operator (AEO) can boost your business’s compliance credibility and streamline customs processes. In this guide, we covered what AEO is, the benefits, the main steps for getting started, and practical tips for a successful application.

Next Steps

  • Review your company’s current compliance procedures to identify improvement areas.
  • Begin gathering necessary documentation for your AEO application.
  • Reach out to your local customs authority for clarification or support.
  • Consider enrolling in a relevant training program for your team.

Related Resources

Troubleshooting Common Issues

  • Delayed Responses from Customs: Follow up regularly and ensure all forms are complete.
  • Incomplete Documentation: Review official checklists and double-check all submissions.
  • Misunderstanding AEO Criteria: Contact your customs office or seek expert guidance.
  • Insufficient Internal Processes: Conduct an internal audit and address gaps before reapplying.

Starting your AEO journey can seem daunting, but with preparation and persistence, your business will reap lasting benefits. Good luck!


Guide Type: How-to Guide | Target Audience: All Levels

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