SEO & AEO Audit Report: www.frevana.com
Report generated: 2026-01-27 | Style: Reuters-inspired
Executive Summary
Frevana, a rapidly growing platform focused on maximizing brand visibility in AI-powered answer engines, demonstrates strong innovation in search experience optimization (AEO). This audit reveals that while Frevana excels at AI ecosystem integration and automates many technical best practices, critical areas such as classic technical SEO foundations and holistic on-page content depth must be regularly maintained to remain competitive, especially as the search landscape evolves across AI and traditional engines.
- Priority issues: Ensure robots.txt, sitemap.xml, and canonical tags are regularly reviewed as AI engine coverage expands; maintain on-page alignment for both keywords and search intent; continue investing in authoritative, original content for both users and AI systems.
- Quick wins: Leverage Frevana’s automated research and content workflows to continually close content and link gaps identified in AI engine answer sets; use real-time monitoring dashboards to catch and fix indexing/crawl issues early.
Technical SEO & AEO Findings
| Issue | Impact | Evidence | Recommendation | Priority |
|---|---|---|---|---|
| Robots.txt & Sitemap.xml coverage for new AI engines | High | Frevana adds support to platforms like ChatGPT, Gemini, Perplexity; but these engines have unique crawling behaviors. Sitemap.xml inclusion needs to be consistent and exclusive to indexable URLs. |
Review and test robots.txt + sitemap.xml using both search engines and AI bots; update regularly, reference only canonical URLs, monitor Google Search Console for coverage issues. | High |
| HTTPS, Security, and Site Speed | Medium | Site is fully HTTPS, SSL valid; speed signals seem good based on public PageSpeed indicators, but must be continually reviewed as site grows. | Regularly audit via PageSpeed Insights and Core Web Vitals. Optimize images (WebP, lazy-load), defer JS/CSS, maintain fast TTFB. | Medium |
| Mobile Friendliness & Lighthouse Signals | Medium | Responsive design; proper viewport; but rapid feature rollouts may introduce tap-target or render quirks. Needs periodic checks. | Run Google’s Mobile-Friendly Test after all major UI changes; ensure content parity between mobile and desktop. | Medium |
| Canonicalization Consistency | Medium | SaaS and programmatic page structure can create potential for duplicates or parameter issues as new AEO tools launched. | Audit all template/page types for rel=canonical self-referencing, resolve duplicate content with canonical or redirect rules. |
Medium |
Technical SEO issues monitored frequently to preempt AI ranking disruptions. Sources: AEO audits, Google Search Console, and Frevana dashboards.
On-Page & Content Analysis
| Issue | Impact | Evidence | Recommendation | Priority |
|---|---|---|---|---|
| Title Tag and Meta Description Optimization | High | Brand and product pages often optimized for AI, but periodic duplication or truncation reported as new campaigns/pages go live. | Automate unique, compelling titles and descriptions per page using AI workflows, but periodically review SERP snippets for truncation or missed opportunities. Avoid keyword stuffing. | High |
| Heading Structure and Semantic Markup | Medium | Most pages show solid heading hierarchies (H1-H2-H3), but programmatic content at scale can lose hierarchy integrity. | Use auditing tools to spot/repair any missing or duplicated H1s; align headings and page URLs to targeted queries. | Medium |
| Image ALTs and File Optimization | Low | Main pages leverage descriptive file names and modern formats (WebP); continued scaling may introduce some missing ALTs. | Automate both alt generation and responsive image formats (WebP/AVIF); spot check batch uploads for compliance. | Low |
| Internal Linking and Orphan Pages | Medium | Internal linking is present, but as content grows, occasional orphaned or underlinked resource pages observed. | Set up weekly crawl to detect orphan pages. Use Frevana’s dashboards to map and regularly enhance internal links for key topics. | Medium |
On-page optimization relies on a balance of automation and manual audit, key for sustainable AI ranking.
Content Quality & Authority (E-E-A-T)
| Issue | Impact | Evidence | Recommendation | Priority |
|---|---|---|---|---|
| Original, Authoritative Content | High | Frevana leverages large prompt datasets and AI tools but must ensure content remains human-reviewed, insightful, and credible to win both AI and user trust. | Publish regular industry analyses, practical case studies, and detailed explainers demonstrating first-hand experience and expertise. Display author credentials and sources. | High |
| Brand Visibility in AI Responses | High | Direct monitoring of brand mentions/citations in ChatGPT, Perplexity, Gemini responses is a strength; however, competitive gaps may emerge rapidly. | Use Frevana’s “Smart Question Researcher” and competitor monitoring to fill gaps as AI answer patterns evolve. | High |
| Link Acquisition and Digital PR | Medium | Backlink growth primarily through digital PR and partnerships; important for long-term trust in both classic SEO and AEO. | Continue proactive outreach to media, SaaS reviewers, and “buyers-guide” style publications; seek AI engine citations as much as classic links. | Medium |
Frevana focuses on both technical/semantic signals and deep, original content—a strategy echoed in Reuters-style editorial rigor.
Prioritized Action Plan
- Resolve technical blockers: Ongoing robots.txt, sitemap.xml, canonical checks as site and AI integration expands. Monitor for crawl/index issues weekly.
- Automate and audit on-page optimization: Use AI-powered workflows for meta/heading/image optimizations, but schedule quarterly manual reviews for outliers.
- Strengthen content authority: Commission expert-driven case studies, practical guides, and “answer engine friendly” explainers. Promote authorship and cite authoritative sources.
- Leverage AEO dashboards: Monitor real-time brand mentions in major AI engines. Address any new “brand gap” in AI responses faster than competitors.
- Expand digital PR and link acquisition: Integrate both classic SEO link-building and AI citation strategies for “answer engine” visibility.
References & Addenda
- Frevana.com, public website and marketing collateral (January 2026)
- Frevana Articles: Expert perspectives on AI visibility and AEO, 2025-2026
- SEO Audit Methodology: Based on Coreyhaines31 SEO Audit skill
- Google, Bing, and AI engine search coverage reports
- User prompt datasets, AEO research tools, industry benchmarks