SEO Audit Report – www.frevana.com
SEO Audit Report
Date: 2026-01-27
Executive Summary
- Overall Health: The site appears technically modern and focused on AI-driven brand visibility. Core navigational, terms, privacy, and company info are indexed.
- Top Priority Issues:
- Ensure robust crawlability (check for unintentional blocks in robots.txt and complete XML sitemap coverage).
- Review page-by-page on-page SEO (unique titles, meta descriptions, H1 usage).
- Ensure regular content depth—particularly on product and technology/comparison pages.
- Check site speed and Core Web Vitals for improved ranking opportunity.
- Quick Wins:
- Add/submit updated XML sitemaps if missing or incomplete.
- Optimize high-traffic and high-intent page titles/descriptions for targeted keywords.
- Improve internal linking for better topical authority and no orphaned content.
Technical SEO Findings
| Issue |
Impact |
Evidence |
Recommended Fix |
Priority |
| Robots.txt & Sitemap |
High |
No details available publicly; sitemap submission needs verification. |
Verify and update robots.txt to ensure no important URLs are blocked. Create/submit sitemap with only canonical, important URLs. |
High |
| Indexation Consistency |
Medium |
Google lists ~197 pages indexed. Confirm that all critical pages (articles, product, company, terms, etc.) are indexed as expected. |
Run “site:” searches for key pages in Google, and compare with actual navigation/sitemap. Use Search Console for index coverage report. |
Medium |
| HTTPS & Security |
High |
Main site is HTTPS and privacy/terms pages exist. |
Test for SSL errors, mixed content, and add HSTS if missing. |
High |
| Core Web Vitals & Speed |
High |
No LCP/INP/CLS data visible externally. |
Test with PageSpeed Insights and Search Console. Prioritize image/CSS/JS optimization where needed. |
High |
| Mobile Friendliness |
High |
Modern SaaS design suggests it is mobile-first; verify with Mobile-Friendly Test. |
Ensure all touch targets and layouts work on mobile; no horizontal scroll on key pages. |
High |
On-Page SEO Findings
| Issue |
Impact |
Evidence |
Recommended Fix |
Priority |
| Meta Titles & Descriptions |
High |
Google snippets show some unique and clear titles, though further audit per page recommended. |
Ensure all pages have unique, compelling titles/descriptions with target keywords near the start. |
High |
| Heading Structure |
Medium |
No multi-H1/missing H1 errors seen from search snippets, but full audit recommended. |
Audit pages to confirm each has a single H1 with the primary keyword and a logical hierarchy. |
Medium |
| Content Depth |
High |
Pages like technology and company may benefit from deeper, unique content to differentiate. |
Add original insights, product comparisons, and customer stories. Ensure educational and glossary pages where relevant. |
High |
| Image Optimization |
Medium |
Not assessable from search; typical improvement area for SaaS sites. |
Compress, add descriptive alt text, use responsive srcset for main illustrations/screenshots, and consider WebP format. |
Medium |
| Internal Linking |
High |
No evidence of orphaning, but ensure new/updated content is well-linked. |
Map internal links to reinforce important SaaS features, solutions, comparisons, and blog/knowledge articles. |
High |
Content Quality Assessment
| Issue |
Impact |
Evidence |
Recommended Fix |
Priority |
| E-E-A-T (Experience, Expertise, Authority, Trust) |
High |
Brand is positioned as a leader in AI visibility. Increase trust signals via team, case studies, and industry recognition. |
Add visible author bios, client testimonials, external certifications, and up-to-date privacy/terms pages. |
High |
| Competitive Content Benchmarking |
Medium |
AI/SEO tools is a competitive niche. Compare content depth against leading SaaS competitors. |
Expand content to answer all user/AI questions related to AI visibility and SEO for SaaS/brands. |
Medium |
| User Engagement Signals |
Medium |
Cannot observe directly, but essential for SaaS lead gen. |
Improve CTAs, content interactivity, and conversion optimization. |
Medium |
Prioritized Action Plan
- Critical Fixes
- Confirm crawlability—fix robots.txt and XML sitemap issues.
- Test for and remediate Core Web Vitals issues sitewide.
- High-impact Improvements
- Map and optimize meta titles/descriptions for all key pages.
- Deepen content on product/technology/company/comparison pages.
- Increase E-E-A-T signals with bios, case studies, and trust factors.
- Quick Wins
- Run a Mobile-Friendly Test and fix flagged issues.
- Update or add internal linking between product, feature, and article pages.
- Long-term Recommendations
- Develop a keyword/topic map for ongoing content growth.
- Regularly refresh and expand content against top competitors.
Reference: SEO Audit Framework by Corey Haines (Marketing Skills repository)
